Year
April – 2026
Company
Accor Hotels Group
Overview
As part of the opening of Mövenpick Kigali, the first establishment of the renowned Swiss international brand in Rwanda, we organized a media trip bringing together journalists from the United Kingdom, South Africa, and Nigeria.
Our mission was to promote Rwanda as a destination and showcase its tourism offering, experiences, and investment opportunities. As part of the program, we organized a dinner with the Director of Tourism at the Rwanda Development Board (RDB) and the management of Mövenpick Kigali.
We also facilitated connections between the visiting journalists and key Rwandan entrepreneurs and tourism industry stakeholders, creating opportunities for meaningful exchanges, networking, and media exposure for the destination.
Through this initiative, we aimed to strengthen Rwanda’s visibility in key international markets and highlight the country’s growing tourism and hospitality sector.
